every act of kindness matters
“The most important and powerful act, we believe, is our everyday choices. We try to live by our expectations every day trying to become better and we hope that this will inspire others to try it as well.”
“We are very aware and sensitive to current ecological movements and we try, through our brand, to support social and political messages from climate activists.”
“For me being active doesn’t necessarily mean torching slaughterhouses or liberating animals, even though these methods can be absolutely appropriate. The main form of activism we engage in as a collective is education, through books, blog entries, messages on stickers, patches and T-shirts. We financially support projects that have a more direct and militant approach (e.g. the occupiers of the Hambacher Forest in Germany) and write about their actions because in our opinion different forms of activism have to go hand in hand if we want to have an impact.
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As a long-time activist, whom I once met at the Animal Rights Gathering, put it: “You are not the movement, you are part of the movement.” I would like to add: “Take care of others and fight for their rights, but also take care of yourself.””
“As a vegan seeing how the movement and community has grown over the past 5 years has been so inspiring. I love hearing from friends that want my advice to go vegan because they saw a documentary or heard about how much the environment is affected or they love animals too much. Helping people transition and just being me without really doing anything but leading by example has been the most effective thing I think.
As an entrepreneur, creating a community of badass women boss babes that collaborate and support each other has been so rewarding. Cultivating and creating relationships with other business owners is a must. We all can relate!”
“I am not just an activist, I am also a teacher. I teach about economic and environmental responsibilities and ways to better your everyday life. I see that there are many good people in the world (and Finland) who want to do good, but they lack the knowledge to do it. So I help them out with my lectures, talks and my blog. If I get them to understand the effects of their actions and that they have a choice, I have done my job. Most of this work, by the way, is something I do on voluntary basis. I do it out of responsibility.”
