“The most important and powerful act, we believe, is our everyday choices. We try to live by our expectations every day trying to become better and we hope that this will inspire others to try it as well.”
Category: transparent business
Promoting a natural, healthy and simple ways of using consume-less-but-better-cosmetics: Comme Avant (FR)
“We are very aware and sensitive to current ecological movements and we try, through our brand, to support social and political messages from climate activists.”
Being a loud advocate for green values: Outi Pyy (FI)
“I am not just an activist, I am also a teacher. I teach about economic and environmental responsibilities and ways to better your everyday life. I see that there are many good people in the world (and Finland) who want to do good, but they lack the knowledge to do it. So I help them out with my lectures, talks and my blog. If I get them to understand the effects of their actions and that they have a choice, I have done my job. Most of this work, by the way, is something I do on voluntary basis. I do it out of responsibility.”