Doing what they love and selling vegan products that they actually care for: Eeva and Madis (RoheValik; EE)

“Our store is fair, well sourced and priced, and it’s a place where one can go and buy whatever one wants knowing that one is getting a fair deal! There is no tricking anyone.”

Helping others to see and appreciate the opportunities and options of a sustainable way of living: Anne and Gary Moore (Wagtail Design; FI)

“Personally we like crisis, it builds and brings out strengths that most don’t even know they have. There is a very appropriate saying that I have used as long as I can remember: “If you care enough, you will find a way, if not, you will find an excuse.” You, and you alone are responsible for you; find your way out of crisis.”