For INTOA design, waste is a treasure: Helena Hannula (INTOA design; FI)

"I don’t want to cause increase in the world’s waste load but rather reduce it with my choise of using recycled materials. For the brand, waste is a treasure!"

Showing that every non-human animal is an individual with a unique personality: Maria Tiqwah (NL)

“Let us be, first and above all, kind”

Promoting reducing, reusing and recycling: Annika Hentrich (BicicloLab; DE/IT)

“Every item we buy has a past and a future, and therefore an impact on people and nature. We should inform ourselves about its origin and have an awareness of what happens to this product when we get rid of it.”

Encouraging us all to do the best we possibly can: Aleks (Natural Bröder; EE)

“Sort your trash, take your own bag to a grocery store, take your own cup to a coffee shop, don’t throw trash around and reuse things as much as you can. Those would be the basics. Also, many new sustainable brands are coming out, but with them many greenwashing brands are coming along too. You should research the brand to know if it really is what it claims to be. And the reason would be to keep the business going while not being too harmful to our planet. Not everything we as species do is bad, we just need to manage our processes better.”

Promoting a natural, healthy and simple ways of using consume-less-but-better-cosmetics: Comme Avant (FR)

“We are very aware and sensitive to current ecological movements and we try, through our brand, to support social and political messages from climate activists.”