For INTOA design, waste is a treasure: Helena Hannula (INTOA design; FI)

"I don’t want to cause increase in the world’s waste load but rather reduce it with my choise of using recycled materials. For the brand, waste is a treasure!"

Four generations of experience in the footwear sector: Nicola Masolini (RE-BORN; IT)

RE-BORN is a family-run company.

Doing what they love and selling vegan products that they actually care for: Eeva and Madis (RoheValik; EE)

“Our store is fair, well sourced and priced, and it’s a place where one can go and buy whatever one wants knowing that one is getting a fair deal! There is no tricking anyone.”

Showing that every non-human animal is an individual with a unique personality: Maria Tiqwah (NL)

“Let us be, first and above all, kind”

Helping others to see and appreciate the opportunities and options of a sustainable way of living: Anne and Gary Moore (Wagtail Design; FI)

“Personally we like crisis, it builds and brings out strengths that most don’t even know they have. There is a very appropriate saying that I have used as long as I can remember: “If you care enough, you will find a way, if not, you will find an excuse.” You, and you alone are responsible for you; find your way out of crisis.”